Power of Color Psychology in web design

Colors not just impact how one perceives the world around them but also how emotions and reactions are formed. An object’s colour is the first attribute noticed by an individual, whether it’s a wall, some room, some product, advertisement or a website. Color meanings help attract, connect and build trust with an ideal customer. Color Psychology form the basis of any brand’s value. Studies suggest that colors affect the human behavior more than the words or language used.

In fact the design elements and other non-verbal content of any website design influence the visitors more than the written content and its presentation. Even the clearly expressed web content can fail if the color selection is not consistent with the theme. Though color selection is dependent on the designers’ choice and corporate logo but the website design and colors affect not just the conscious but reach the subconscious level as a strong message just as the written content.

Each color and its variants have a different meaning and can change the perception. Let’s look at few examples of how websites use color psychology to establish and reinforce the desired user experience.

White : The white color denotes purity, fairness, equality and organised pattern. Saniswiss is a Swit­zer­land based company which develops safe hygiene solutions for healthcare professionals. Its website is designed in white color to depict the new disruptive and clean technologies.

Red : The color red is an intense and powerful color associated with demand and aggression. Red is also known as a “call to action” color.  Nestle KitKat’s website is all red just as the product’s branding.

Yellow: This signifies happiness and uplifts the user experience. Kodak a technology company focused on imaging has been building new growth businesses based on technology and the value of the Kodak brand.

Black: This has been associated with authority and power. The black color denotes the feelings of intimidation and control. It is also used to represent sophistication and smoothness to its viewers. The design agency Studio Valido uses black color to depict their strength and power to combine design with modern technology and tell stories that transform and grow partners brands.

Similarly, other colours and their variants invoke different emotions which in turn enhance the website visitors’ experience. The other design elements to be considered which designing a website are

Gender Differences

Men & Women have different approaches towards the colors, while women tend to prefer soft shades men go for bright colors. The brands need to consider the target audience while choosing the website design color scheme, else the audience will out rightly reject the product.

Industrial Painter is an organization dealing in the business of paints choose blue as the website’s dominant color. Moreover the blue shade chokes the visitors eyes.

Cultural Association

Its not just the gender or basic color emotions but how does a society associaties the meaning to a color also impacts the designs. In few cultures white color is auspicious while in others it denotes mourning and sorrow. In Asian countries, Red is termed as colour of prosperity and happiness and is the primary color for marriages; brides adorn red bridal gowns.

The color psychology has helped designers develop websites which not just increase the footfalls but also boost the business. An important aspect is to make sure that the colors speak the same words and launguage and the written content. The web designer should use the colors which reinforce the message which the content is saying.

So does your website fits in? or it needs a color lift? This design tool if used correctly helps drive the right reactions from the target audience and the website visitors. If you are looking for an apt website design company to evaluate and uplift the website design, simply click on the below link and we will be there to assist.

Mavericks Tech is an established web design agency which understands how each color conveys values, emotions, and attitudes and use colors strategically boost website conversions.