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By
Manisha Rawat - In Tech
Do I need a website to succeed in business? If you ever thought about this then we are not surprised.
In the era of digitally owned 2023, with multiple of online marketplaces available from social media channels to business apps, this question is quite obvious.
After all, the social channels have all the information that we are looking for, right? But, that do not incline to a fact that you should not create a website and leave all your queries down about “why a website is important?”!
With this article, we will help you to go from “why I need a website” to “my business needs a website” at the end of this article.
“59% of consumers say they wouldn’t recommend a business with a poorly designed website. (SmallBizTrends, 2019)”
7 Benefits Of Having A Website
1. Expand The Customer Base
The old times have changed when the only people who knew of your small business were your neighbours or those who found your number in the phone book.
In today’s world, customers find businesses through search engines, such as Google, by anyone, anywhere, and at any time.
A website can help you achieve global visibility and reach new customers. Let’s understand how:
- Search Engine Visibility
Search engine optimization (SEO) can help your website show up in Google searches and other search engines.
- Showcase Your Location
If your business has a physical location, such as a store or office, you want it to show up on search engines. Your website is an excellent platform to showcase your business and its offerings, and it puts your company on the map with the help of Google Maps.
- Integrate into Your Marketing Strategy
A website is an essential part of your marketing funnel. If you are running ads on social media, having a website ensures that new leads remain interested in your business after finding you on Google.
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2. Build Credibility
A well-designed and professional-looking website can communicate competence, reliability, and trustworthiness, making it easier for people to find and trust the products, services, or information that is being offered.
Let’s understand how it builds credibility:
- Builds The Competition
Not having a website yourself can put you at a disadvantage, as potential customers may turn to your competitors who have an online presence, instead of your brick-and-mortar store or loyal customer base.
- Boost Up The Credibility With Reviews
By having a platform to display testimonials, you can enhance your credibility and build trust with potential customers, making it an excellent opportunity for business growth.
3. Build Your Style, We Mean Your Brand
A website serves as a digital representation of your business or personal brand and can be used to communicate your values, mission, and offerings to the public. A well-designed website that aligns with your brand identity and messaging can help to establish a consistent and recognizable online presence, making it easier for people to find and connect with your brand.
Let’s understand how a website builds a brand:
- Design On Your Terms
Having a website provides the ability to design it on your own terms, offering a level of customization that is key in building a strong brand identity. Whether you choose to work with a web designer or build your own website, you have the power to determine the look and feel of the site, including the color scheme, typography, and other design elements.
- The Home For Your Products
Retailers usually ask, “If I am selling products on top marketplaces, do I need to have a website?”
Yes, it is possible to sell products on other online marketplaces, these sites often have a large number of competitors, making it challenging to stand out.
However, with a well-designed website, you have the opportunity to build a recognizable brand and eCommerce website that sells your product in a unique and personalized way.
4. Improves Customer Service
Being a business owner can be a demanding and hectic experience, with a never-ending list of responsibilities. Wouldn’t it be great to cut-down the workload?
Websites are the answer. A website can help to reduce your workload by providing a platform for answering common customer inquiries.
By having a professional and well-designed website, you can improve the customer experience and have enough time to work on other business needs.
- Easily Showcase Your Contact Information
You can include this information in your website design, whether it is on a separate page or integrated into the single page website.
You can empower people to easily ask any question by including a business email address, that will save a phone call.
Setting up a chatbot is another option to consider, as they are becoming increasingly sophisticated and can assist with resolving customer inquiries and concerns in a timely manner.
5. A Marketing Weapon
We the only traffic that you love to see is WEBSITE TRAFFIC! With a website you start attracting more visitors to your business.
Consider your website as a step in the customer journey, providing a seamless transition from one marketing channel to another. Without a website, you risk creating a roadblock in the customer journey and losing out on potential business opportunities.
Investing in a professional website can help boost your marketing efforts and drive growth for your business.
6. You’re In Business 24/7
A website is essential for any business owner as the internet never sleeps. With a website, you can be in business 24/7, 365 days a year, with minimal effort. While you sleep, your site can do all the work for you. This is why having your own online presence is so important.
- The Door To A Global Customer Base
With the ability to provide your products or services across different time zones, you can reach customers anywhere in the world. Whether it’s a trainer in Europe, a buyer in New York or a shopper in Sydney, a website makes it easy and exciting to expand your reach beyond local borders.
- 24/7 Contact point
If a client has question or any potential client wakes up at midnight with a question for your business, what will they do? In the old school, they may wait till the morning or hit a voicemail.
With a website, they can check if some information is available on your website regarding same query or use the contact form or email address and send you the query.
Isn’t it easy?
Having a website, especially a responsive, SEO-optimized, with smart User Experience (UX) and memorable one, is surprisingly easy to achieve. Whether you have a big budget or limited resources, there are plenty of options available to make your brand stand out on Google search. Find out best website development company near you and start growing.
Aren’t you Convinced That Your Business Needs A Website?
So, How Can You Build One?
Hire a website developer and a web designer.
You can search for a website development service provider company with a beautiful website development portfolio. When you work with top-notch WordPress web developers and designers, they will ensure design, code and maintenance of your website is up to date with a better website development cost.